Cookie & Privacy Policy


At Data Technology Ltd, we are committed to protecting the privacy of your personal information while using our websites, products or services. In this policy, Data Technology sets out how we collect and use personally identifiable information and personal data, including information that you provide to us.

Sometimes, we do need information to provide services that you request and this statement of privacy explains data collection and use in those situations. Please read the complete Data Technology Cookie and Privacy Policy. By using our website, you consent to the collection, sharing and use of information as described here.

Scope of this Policy

This Privacy Policy applies only to personal information collected by Data Technology through software or mobile app installation or use of, or visitation to, the Data Technology Ltd website where this policy is posted (the “Site”) and does not apply to any other information collected by Data Technology through other means. If you have other agreements with Data Technology governing Data Technology solutions and services, then those agreements control with regard to the subject matter of those agreements.

As a convenience to our site visitors, we may provide links to other web sites that are not governed by this privacy policy. These linked sites are not under the control of Data Technology, and we are not responsible for the protection and privacy of any information which you provide whilst visiting such sites.

Collecting your Personal Information

Personal information is information that identifies you individually, such as your name, address, email address, company name, phone number, or other identifying information that is specific to you.

Personal information is collected by Data Technology on our websites, for example when you register for such items as events, newsletters, reports, software or documentation downloads, or discussion groups. Personal information collected by Data Technology often is limited to your name, email address, language, country or location, but may include other information when needed to provide a service you requested or to support your use of our products. Data Technology may also obtain personal data from third-parties.

Data Technology may collect and use non-personalized information (mouse clicks, etc.) on an aggregate, anonymized basis for the purpose of monitoring and improving the Site. We may also automatically collect and store certain anonymized information such as: statistics on your activities on the Site (date, time, pages viewed, language preferences and length of time on our Site); information about how you came to and used the Site; your Internet Protocol (IP) address/MAC address/device identifier, broad geographic location (e.g., country or city-level location) and other technical data collected through cookies, pixel tags and other similar technologies that uniquely identify your browser. For further information on Cookies, please see the Cookies section below. We may also collect information about how your device has interacted with our website, including use of a website recording service which may record mouse clicks, mouse movements, and page scrolling. Anonymized information we collect about you may become associated with you once you provide your personal information by submitting a form. In such cases, we will treat all such information as personal information.

Use of your Personal Information

We may use the personal information we collect from you to:

  • make the Site easier for you to use by not making you enter your personal information more than once;
  • help you quickly find software, services or information;
  • provide you with products or services that you have ordered;
  • help us create and deliver content most relevant to you through location customization, personalized help and instructions, and other ways to personalize your experiences while using the website;
  • contact you to promote our products and services, as well as to alert you to product upgrades, special offers, updated information and other new services from Data Technology. For example, Data Technology’s partners may contact you by email, post or phone;
  • help us optimize our customer and partner relationship management;
  • improve your user experience with our websites, products and services both on an aggregated and individualized basis;
  • operate our products and services, for example when you create a Data Technology Account;
  • help us troubleshoot any problems you might experience with our products and services;
  • if you apply for a job vacancy on the Site, to assess your application and communicate with you about this;
  • process your payments and purchases;
  • comply with applicable legal requirements, relevant industry standards and our policies.

Data Technology will not use personal information in a way that is incompatible with the purposes for which it has been collected or subsequently authorised by the individual.

We may periodically contact you by with promotional or news material about our company and our products which we think you may find interesting using the email address or other contact details which you have provided. To opt-out of marketing contact at any time, you may use: .

Legitimate Interest

Data Technology is a Business Intelligence, Machine Learning and Artificial Intelligence software and services provider. To grow and generate profits, Data Technology needs to market its products and services to existing customers and potential customers. Generating profits enables Data Technology to improve our offering, contribute to the economy by paying taxes in the UK, pay its staff and reward them for the great work they do and reward its stakeholders.

To achieve these aims Data Technology has a legitimate interest to process personal data to identify customers and potential customers, who are in job roles that are likely to use our services and communicate this to them, either by phone, email or post. To establish Legitimate Interest as a lawful basis for processing personal data for these purposes a Legitimate Interest Assessment was conducted. To read the full Legitimate Interest Assessment please click here.

Sharing your Personal Information

Data Technology may share any information you provide to Data Technology (including information collected from our Site) with members of the international Data Technology group companies or an authorized Data Technology vendor or partner (such as distributors and resellers of Data Technology solutions and services and contractors providing services on our behalf). If you register for or attend a Data Technology event, seminar or webinar Data Technology may share participant information (e.g. your name, company, and email address) with other participants, organizers, sponsors or hosts of the same event, seminar, or webinar in order to facilitate the event and the subsequent exchange of ideas.

Data Technology will only share personal information to the extent needed to perform the uses listed above and will take such steps as are necessary to safeguard personal information. For example, our vendors and partners are required to keep such personal information confidential and not to use it other than for the purposes intended. Data Technology does not sell or rent personal information to third parties unless you have given us permission to do so.

Where necessary, personal information may be transferred from one country to another (such as outside the EEA) and adequate procedures will be taken by Data Technology to protect personal information. For example, Data Technology has in place both internally within its group and externally with relevant vendors a network of EU Model Clauses to guarantee protection of personal data for EEA users.

Data Technology may disclose your personal information, without notice, to comply with legal requirements, including any regulation, in relation to legal proceedings or investigations by governmental or law enforcement agencies, including criminal investigations, or to meet tax or other reporting requirements, including to (a) comply with legal process served on Data Technology or the Site; (b) protect and defend the rights or property of Data Technology, and, (c) act in urgent circumstances to protect the personal safety of users of Data Technology, its Web sites, or the public.


Data Technology will employ reasonable precautions to protect personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Such measures may include the use of password protection and restricting access to personal information to those with a legitimate purpose in receiving the information.

Data Technology takes reasonable steps to help ensure that the personal information is reliable for its intended use, accurate, complete and current. Reasonable steps shall also be taken to accommodate privacy preferences, such as restricting access to the personal information to those who have a legitimate business need to know the information, anonymizing certain information, or assigning codes or pseudonyms when the actual names are not required for the purpose at hand.

Employees who have access to such personal information shall be trained regarding this Policy, advised that they are responsible for fully complying with the privacy principles articulated in this Policy and instructed that violations of these principles shall result in appropriate discipline up to and including termination.

While we take reasonable precautions against possible security breaches of our site and records no website or Internet transmission is completely secure and we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur.

Cookies and Similar Technologies

By visiting our Site, cookies will be placed on your device (computer, mobile or tablet). A “cookie” is a small text file that is placed on your device by websites you visit. Some of the cookies we use are strictly necessary to operate our Site. Others relate to the Site’s performance and functionality and to your preferences. Data Technology uses the following cookies and similar technologies on the Site:

  1. Strictly necessary: These cookies enable the Site to function correctly and deliver the services and products you have requested. These cookies do not gather information about you that could be used for marketing or remembering sites you have visited on the internet.
  2. Performance & Functionality: These cookies do things like remember your preferred language, understand your preferences and associates users to any forms you submit to use to enable pre-completion of subsequent forms. Other cookies are placed only for the time or session you visit our Site or whether you are a new or returning visitor to our site.
  3. Analytics: We use a third-party analytics tool to help us analyse how our Site is used, such as allowing us to compile reports on website activity and providing us other services relating to website activity and internet usage. The information generated by the cookie about your use of the website may be transmitted to and stored on a server located outside the country where you live.
  4. Third-Party Remarketing Cookies: These are cookies used by third-party companies that we trust to show you ad banners on other websites.

You can generally opt out of the use of cookies by changing your browser settings. For more information about cookies, visit If you choose to not have your browser accept cookies from the Data Technology site, you may not  be able to view our sites, however, you will not experience a personalized visit, nor will you be able to subscribe to the service offerings on the Site.


Where allowed by law, you may request access to the personal information Data Technology holds about you. You should make the request in writing and Data Technology will respond to that request in line with local laws. If you have a legal right of access, that right also allows you to correct, amend or delete that information when it is inaccurate.

If an individual becomes aware that the information Data Technology maintains on him or her is inaccurate, the individual may contact the individuals listed in the Contact Information section of this Policy.

There may be circumstances when Data Technology is unable to provide access to your personal information. Data Technology may also deny or restrict access for legally permissible reasons, such as situations where the information contains references to other individuals and it is not possible to separate out your personal information, or where it cannot be disclosed for legal, security, or commercial proprietary reasons. Data Technology will endeavour to advise you of any reason for denying or restricting an access request.

Children’s Privacy

Data Technology does not knowingly or intentionally collect information from anyone under the age of 16, and we request that anyone under the age of 16 not submit personal information. If you become aware that a child has provided us with personal information, please contact us at If we become aware that someone under the age of 16 has submitted personal information, we will delete the information from our records.

Contact Information

Inquiries or complaints regarding this Policy should be directed to Gus Machado, Unit 18, Building 6, Croxley Green Business Park, Watford, WD18 8YH, UK, phone: +44 845 658 8480; email:

Changes to this Statement

Data Technology reserves the right to modify or update this privacy statement at any time without notice.